How can I understand my customers?

In this episode of the Ndalama Insights Business Show, we discuss how a business owner can understand his/her customers. There is no doubt that understanding your customers is what enables your business to provide the right product or service that your clients need. Having a clear business concept yet lacking the understanding of who your customers are could be detrimental to a business.

In this episode, Mr. Jimmy Muchimba, the Manager of Business Development at Vodacom provides insights into how business owners can understand their customers.

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In this episode, you will hear about:

• The meaning of understanding your customer.
• Basic needs of a customer.
• The risks involved in not knowing your customers.
• How to build a customer profile.
• Importance of understanding your customers for your business.
• How can you understand your customers today?

 “In order to understand your customers, you need to know who they are, where they are, and what is it that they want?”                                                                                  Jimmy Muchimba