What is the importance of knowledge to a growing business?

In this episode of the Ndalama Insights Business Show, we discuss the importance of knowledge to a business. We have all heard of the adage “knowledge is power” but what does this mean, especially in a business set-up?

In this episode, Mr. John Banda, a business consultant provides insights into the importance of knowledge to a growing business.

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In this episode, you will hear about:

• What knowledge is and the difference between academic knowledge and business knowledge.
• How to identify and collect the right and relevant information for a business.
• The type of information to collect about customers.
• Insight into what the value of information is.
• Why should businesses invest time and money in information systems?

 “Forget about your competition, the number one problem in business today is customer satisfaction and not competition”                                                                               John Banda